Vintage Ad: Wanted, 1000 Skinny People To Gain Solid Pounds of Flesh

7 Jan

This is a vintage advertisement from 1953: Wanted: 1000 Skinny People To Gain Solid Pounds of Flesh on Chest, Arms, Legs and Body – or Money Back! The ad promises a money back guarantee provided if consumer has not gained weight in 10 days after beginning usage of the product Poundex. According to the ad, Poundex was vanilla flavored and contained B12, B1 and malt.

Copyright: Medicine and Madison Avenue On-Line Project - Ad #MM0731, Duke University, Durham, North Carolina

The thing I found funny was that the 1953’s ad singles out the guy’s butt only, but the girl should have well rounded cheeks, arms, boobs, butt, hips, thighs and calves. No pressure, ladies, no pressure. 

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