Rant alert: It’s just my personal opinion, but The Special K Challenge is something the world doesn’t need. But hey, that’s why we have marketing and advertising, so women are gently reminded to think that we need cereals filled with sugar to help us lose weight and feel healthy.
I usually roll my eyes at the Special K cereal boxes whenever I walk by them in my supermarket aisle and feel superior that I don’t fall for this bullcrap. But I fell for them in the past. Fell into the trap of their marketing message: “What Will You Gain When You Lose?”
So, “What Will You Gain When You Lose?” Let me answer that: You’ll gain a eating disorder for the two weeks of the The Special K Challenge. Just my 2 cents. If you’re currently doing the challenge, fine. I’m not trying to attack you, or call you names, I just don’t like the company’s mindset behind the The Special K Challenge. /rant
And I just came across a post–and the blogger allowed to share her post and asks us to join her in a boycott of Special K products–that prompted my rant. Please follow the link. It’s an incredible worthwhile read for anyone who has ever done the challenge, is thinking about doing the challenge, or wants a concise write-up why the Special K Challenge should get lost.
Well, Special K Challenge, consider yourself boycotted.