Tag Archives: reblogged

Special K Challenge: Get lost (via I came to run)

10 Jan

Rant alert: It’s just my personal opinion, but The Special K Challenge is something the world doesn’t need. But hey, that’s why we have marketing and advertising, so women are gently reminded to think that we need cereals filled with sugar to help us lose weight and feel healthy.

I usually roll my eyes at the Special K cereal boxes whenever I walk by them in my supermarket aisle and feel superior that I don’t fall for this bullcrap. But I fell for them in the past. Fell into the trap of their marketing message: “What Will You Gain When You Lose?”

So, “What Will You Gain When You Lose?” Let me answer that: You’ll gain a eating disorder for the two weeks of the The Special K Challenge. Just my 2 cents. If you’re currently doing the challenge, fine. I’m not trying to attack you, or call you names, I just don’t like the company’s mindset behind the The Special K Challenge. /rant

And I just came across a post–and the blogger allowed to share her post and asks us to join her in a boycott of Special K products–that prompted my rant. Please follow the link. It’s an incredible worthwhile read for anyone who has ever done the challenge, is thinking about doing the challenge, or wants a concise write-up why the Special K Challenge should get lost.

Special K Challenge: Get lost What is the challenge, exactly? The Special K Challenge is a two-week program that takes the nutrient-poor, calorie-restrictive meal plan that the cereal brand has been guilting women into for years and dresses it up with pretty colors and interactive web-based tools designed to appeal to the female eye (because obviously every woman loves pretty colors and clean designs!). On the website, you can choose the start date of your challenge, and customize your plan by choosing from four different menu types: Classic, Mix it Up (for foodies!), On-the-Go, and Chocolate Lover’s (don’t deny it ladies, you can’t live without chocolate, especially during that time of the month, amirite?!). From there, you can mix and match Special K foods to create your own customized 14-day plan. Read More

Well, Special K Challenge, consider yourself boycotted.

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